Benefits for Marketers

Easy authoring

Build complete web pages in an intuitive What-you-see-is-what-you-get (WYSIWYG) fashion. Select the components you need, configure them as you wish, and place them where you want.

Content reuse

Create once, publish everywhere (COPE). Whether your content is an image asset, a teaser for a campaign, or a unit of structured content like a product, you only need to maintain it in one place.

Omnichannel campaigns

Create and manage the entire customer experience of a targeted campaign in one place, without touching any code. You can publish campaigns with just a click, and re-run at any time.

Personalization at scale

Track user behavior on any Kmeria touchpoint, make digital enrollment effortless with forms, and get a 360-degree view of your customers to individualize engagement at every step in their journey.

Testing and optimization

Optimize the performance of your content, and convert more visitors into leads. Magnolia allows you to test multiple variants and determine which option is preferred by each audience. It also persists the winning variant to the content easily.

Tied in analytics and insights

Get detailed insights about traffic, engagement and conversions, across your entire website or specific pages. Connect any analytics tools you need, and aggregate data into a single dashboard in our digital Hub.