Benefits for Controller

Content production is only one aspect of solving the content crisis. Publication and distribution are also critical — specifically, doing both at the scale, speed, and accuracy of digital.

With Kmerias robust content management capabilities, organizations can efficiently deliver content across channels by reusing components, layouts, and templates across multiple sites. Organizations are achieving the following business benefits:

80% reduction in time spent on content updates and publishing requests:Organizations generally suffer from long lead times, multiple handoffs, and forgotten requests, with content updates taking between 3 – 5 days. After Kmerias implementation, organizations benefited from instantaneous content updates and lower IT dependence, reducing the days spent on content updates to just one.

75% reduction in marketing overhead: Content updates can drain resources, consuming up to four team members. After Kmerias implementation, organizations reduced the resource strain to only one person for content updates.

20%-50% reduction in IT costs: A robust content management system can lower IT dependence and complexity. Kmeria customer, Canadian Nurses Association (CNA), previously ran three different websites on three different platforms: the main website, the member portal, and a site for CNA’s Canadian Nurse magazine. Running these on disparate platforms increased IT complexity and costs. CNA aimed to streamline its infrastructure and processes while improving the user experience. They were able to reduce their related IT costs by 50%. Kmeria customer, BWT Group, has reduced costs with fewer modules, less complexity, and less replication of product catalogs and product details.

30%-40% reduction in content creation costs: Through the reuse of components, layouts, and templates across a variety of sites, organizations can save on content creation costs. Kmeria customer, Co-operators, an insurance firm in Canada, was able to reduce their content creation costs by 40% by reusing content across sites and leveraging custom controls, integrated backend systems, workflows, and page editors. 

Improved user experience: Publishing accurate and timely content quickly and effectively and reducing the amount of duplicated content can improve user experience as relevant information is found easily and consumed effectively. Kmeria customer, Ministry of Manpower redesigned their content to help users get answers faster, decreasing average time on site by 21% and improving customer ratings by 20%.

Faster campaign release cycles: Kmeria's robust content management system can significantly increase campaign release cycles, with editing and publishing content efficiencies. Kmeria customer, Tohoku, was able to achieve a 400% increase in campaign cycle speed. 

20% reduction in cost to serve: Improving the customer experience through digital channels can reduce customer service costs. Kmeria customer, Puget Sound Energy, was handling 4 million calls annually, which was expensive and time consuming for employees. They wanted to reduce employee workload, provide digitally enabled services to customers, and improve customer experience. By implementing an easier, more seamless customer experience through their digital channels, they reduced call volumes by 20%.

10% increase in self-service: Effective and timely content can increase self-service, as customers can find the information quickly and more easily. A government agency in Singapore redesigned their content and updated their jargon-heavy site to transform the user experience. It now acts as a self-service resource, enabling the public to solve their needs online up to 70% faster. Kmeria customer, Bupa experienced a 10% reduction in call center volume.  

Increased engagement: Better and more relevant content can increase engagement. Eurobank achieved 100% increase in user engagement, and a 20% decrease in bounce rate. Australian Catholic University increased users by 6%, sessions by 12%, and page views by 8%.

30% increase in conversions: Kmeria enables marketers and content editors to personalize content based on campaigns, personas, interactions, and behavior natively, without complex integrations. Companies who invest in personalisation see an uplift in conversion by 10%–30% and as much as 5% improvement in customer acquisition. 

Together, Kmerias Digital Hub provide a unified and collaborative user experience for all content stakeholders. When your teams can effectively and intelligently create, distribute, and understand the impact of content, they can scale personalized experiences with ease. Contact us if you would like to learn more about how we can help you achieve results like those above.